Contented Cows Still Give Better Milk: the Plain Truth About Employee Engagement and Your Bottom Line

June 26, 2012

From the Publisher:

How to foster happier employees for a healthier bottom line

Managers could learn a lot from a message echoed by generations of dairy farmers: “Contented cows give better milk.” This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth.

Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn’t

Fad-free prescriptive advice informed by the authors’ combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use

Coauthor Bill Catlette’s Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders

Direct from the horse’s . . . actually cow’s mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.

Contented Cows Still Give Better Milk: the Plain Truth About Employee Engagement and Your Bottom Line, by Bill Catlette and Richard Hadden. 2nd ed. Hoboken, N.J. :John Wiley & Sons, 2012. 208 p. ISBN 9781118292730

For more information on the availability of this title from the University of Toronto Libraries catalogue, click here.

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