Cause for Change: the Why and How of Nonprofit Millennial Engagement

April 8, 2013

causesFrom the publisher:

This book is a nonprofit leader’s guide for engaging millennials in all aspects of a nonprofit organization. Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. The text also examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money. It explains, as well, how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within. Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

Cause for Change: the Why and How of Nonprofit Millennial Engagement, by Kari Dunn Saratovsky and Derrick Feldman. San Francisco : Jossey-Bass, 2013. 214 p. ISBN 9781118348260 (pbk.)

For more information on the availability of this title from the University of Toronto Libraries catalogue, click here.

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